Delivering 150% Over Pilot Expectations

About

Supergoop! is known for its category-defining approach to SPF, creating feel-good, skincare-first sunscreens that people actually want to wear. As the brand grew, so did the complexity of its product offering—from multitasking daily moisturizers to invisible primers and SPF-infused makeup. While empowering for customers, this breadth also introduced friction: shoppers often struggled to identify the right product, and drop-off rates increased during discovery.

Challenge

Despite strong site traffic (1.47M monthly sessions), Supergoop! observed stagnant conversion rates. The team identified that even with high-quality products, customers were abandoning sessions due to uncertainty over which product best suited their needs.

Solution

Supergoop! partnered with Envive AI to implement a goal-oriented AI agent that personalized the shopper journey. By boosting both add-to-cart rates and conversion rates through AI-assisted product discovery, the brand streamlined the path to purchase without changing its merchandising strategy.

Results

Supergoop!’s AI pilot not only met expectations—it over delivered by 150%, setting a new benchmark for AI-assisted eCommerce performance. With zero drop in AOV ($75), this lift was entirely incremental.

Key Takeaway

By simplifying product discovery and empowering customers with confidence, Envive AI helped Supergoop! unlock $5M+ in new revenue—without increasing marketing spend.