Leveraging Spiffy’s AI Agent to Boost Spanx Revenue

+100% Increase in Conversion

$3,8M Annualized Incremental Revenue

38x Return on Spend

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Context:

Spanx began with a daring vision to transform how women feel in their own skin. Frustrated by uncomfortable shapewear, founder Sara Blakely created innovative solutions that empower women to embrace their bodies with confidence. From humble beginnings, Spanx has grown into a global brand championing women to live fearlessly.

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Challenge:

Despite their success, Spanx noticed a dip in eCommerce conversion rates as their shapewear collection expanded. The wide array of options, though catering to diverse needs, left customers feeling overwhelmed—a paradox of choice hindering quick decisions. Many shoppers sought help via customer service chats, with the overwhelming majority being product-related questions, but only a small percentage received answers.

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Solution:

Spanx partnered with Spiffy to launch the Spanx AI Stylist, an ultra-safe and goal-oriented agent helping millions quickly find the right shapewear. It streamlines shopping and offers new ways to interact with the brand—like advising on outfits for events. The result was a 100%+ increase in conversion rate and $3.8 million in annualized incremental revenue.

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