Challenge

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Buying denim online is one of the hardest shopping experiences for consumers. Sizing varies across cuts and washes, fabrics stretch differently, and style preferences are deeply personal. Even loyal customers hesitate to complete a purchase because they can’t be sure how the jeans will fit, feel, or pair with other pieces in their closet.

Kut from Kloth, a leading women’s denim and apparel brand, wanted to reduce this friction and give customers the confidence to shop online without second-guessing their cart. They partnered with Envive to deliver a more guided and personalized shopping experience.

Solution

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Envive’s AI Sales Agent was trained on Kut from Kloth’s product catalog, customer data, and reviews to act like a knowledgeable store associate—available 24/7. The AI instantly addressed customer concerns in real time, including:

• How does this fit?
• Which denim fits my style?
• What pieces can I pair this with?

By answering these questions, Envive tackled the very pain points that cause hesitation in denim shopping. It provided personalized recommendations, explained fabric and stretch differences, and distilled hundreds of reviews into clear, trustworthy guidance.

Results

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The impact on Kut from Kloth’s business was transformative:

• 7x increase in conversions 
• 5x increase in add-to-cart rates 

This wasn’t just incremental improvement—it was a complete shift in how shoppers engaged with the brand.

Why It Matters

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For denim brands, the biggest barrier to purchase isn’t price or availability—it’s confidence. When customers don’t know how something will fit or feel, they abandon their carts. Envive bridges that gap by giving shoppers the clarity they need to move forward.

By guiding shoppers through sizing, fit, and styling in the moment, Envive turned hesitation into certainty—and certainty into conversion. Kut from Kloth’s results demonstrate how powerful AI can be when it’s built not just to answer questions, but to act like a true sales associate who understands the unique challenges of buying denim online.

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