When Fracture partnered with Envive, the goal was simple: help shoppers commit their most personal photos to glass with confidence. The result was a measurable lift across every step of the funnel — and a continuous stream of first-party insight that's reshaping the roadmap.

Key Results

• 8.71% lift in Revenue per Visitor
• 6.06% lift in Conversion Rate

Challenge

Buying a glass print isn't like buying off the shelf. Fracture invented printing photos directly on glass, and for nearly two decades the brand has turned more than 11 million digital images into frameless, ready-to-hang art. Every order is a customer trusting Fracture with something that matters — a wedding photo, a newborn, a parent who's no longer here.

That emotional weight makes confidence everything.While the product descriptions were strong, shoppers still hesitated on questions like:

— What size is best for portraits? — Glossy or matte? — How does it actually hang on the wall — do I need a frame?

Without real-time guidance, high-intent shoppers stalled, second-guessed, or left to think about it. The questions piling up in chat were the same ones, over and over — and the team could feel the conversion impact, but the why was buried in thousands of unstructured messages.

Solution

Envive became the digital equivalent of a knowledgeable Fracture team member, available 24/7 across the glass prints PDP, Bundle & Save, and the Mother's Day shop.

Trained on Fracture's catalog, help center, and brand voice, Envive delivered precise, on-brand answers about portrait sizing, finish choice, the wall anchor and tape system, frameless design, and shipping timelines — in real time, in the moment of hesitation.

Two things made it work for a brand like Fracture:

Continuous learning from first-party data. Envive's models are grounded in Fracture's own digital footprint — its catalog, reviews, and the live stream of customer conversations the agent itself generates. Every interaction sharpens the next. The agent doesn't just answer; it gets smarter the longer it runs.

Brand-safe by design. Fracture's customers are trusting the brand with deeply personal memories — and the AI guiding them needs to behave accordingly. Envive's models are aligned to Fracture's tone and values from the ground up, with red-teaming and guardrails that hold even under adversarial pressure. When a customer attempted to redirect the agent off-topic with a prompt injection, it stayed in its lane.

From Questions to Confident Purchases

Shoppers exposed to Envive delivered an 8.71% lift in revenue per visitor and a 6.06% lift in conversion rate. The lift compounded all the way down the funnel: add-to-cart, checkout-begin, and average order value all moved in the same direction. This wasn't one metric ticking up. It was the entire purchase path getting more efficient.

Why It Matters

For brands selling deeply personal, customized products, the barrier to purchase isn't price — it's confidence. When a customer is about to commit a treasured photo to a permanent piece of glass, they need to feel sure.

Generic chat tools can't carry that weight. Envive can. By delivering brand-aware, context-rich guidance — and learning from every conversation it has — it shortened the path to purchase, lifted revenue across exposed traffic, and gave Fracture's team a continuous view into what their customers actually want next.

Envive didn't just support the experience. It became part of the experience.

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